- Outbound e-mail marketing
- Testing and measuring response
- Website considerations
- Search engines, keywords, and "landing pages"
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SEO Microsites B2B
Pantethine
A microsite that was designed to provide medical professionals and clinical researchers with easy access to the clinical science from human and animal studies in which pantethine was administered.
[ static SSI | SEO ]
Visit The Site: Pantethine
Pantesin
A microsite for Pantesin, a high-quality pharmaceutical-grade brand of pantethine. Pantesin is manufactured by Daiichi Pharmaceutical Co., Ltd. and has been recently introduced as an ingredient to the North American dietary supplement market through its subsidiary company, Daiichi Fine Chemicals, Inc.
Pantesin has a strong history associated with it that makes it the premium source of pantethine available on the market today. Daiichi is the original producer of pantethine and has been manufacturing and marketing the product in Japan for more than 35 years.
[ static SSI | SEO ]
Visit The Site: Pantesin
Van Dyke’s Taxidermy
Another online shop that has an extensive database of products. The focus here is on ease-of-use in conjunction with the printed catalog.
This site has a high user base with trade professionals so priority was given to searchable product codes, intuitive navigation and a fast ordering process. Easy navigation has been enhanced through threaded categories and a smart search with google-like spell-check and alternate search term suggestions.
Van Dyke’s is a subsidiary of Cabela’s
[ database | client admin cms | SEO ]
Visit The Site: Van Dyke’s Taxidermy
Other Work For This Client: Van Dyke’s Restorers
Van Dyke’s Restorers
A subsidiary of Cabela’s. This site has thousands of products in over 100 categories — all maintained through an easy to use web-based administration.
Easy navigation has been enhanced through threaded categories and a smart search with google-like spell-check and alternate search term suggestions.
[ database | client admin cms | SEO ]
Visit The Site: Van Dyke’s Restorers
Further Reading: Case Study
Other Work For This Client: Van Dyke’s Taxidermy
Strategies for Customer Promotions
Business-to-Business e-Marketing — Madison, WI
Surviving the Dot-Com Shakeout: Strategies to Keep Your Beauty Business Booming
Beauty Online 2001 — San Francisco, CA
One of the secrets to staying viable in the fickle online beauty marketplace is to slow your burn rate through the following low-cost, high return marketing strategies and tactics:
- Email marketing
- Viral marketing
- Link building
- Search engine optimization
- Pay-for-performance advertising (i.e. an affiliate program)
- Content distribution
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Driving Traffic to Your Website (Part 2)
The Internet’s top engines and directories account for more than 95 percent of all search traffic. Yahoo! alone commands more than half the market, and a Compaq study found that 68 percent of 500 million users only looked at the first page of results. For a top 10 search results position, the focus must clearly be on the big players. A company should start with its existing website.
Continue reading »Spread the word:
Driving Traffic to Your Website (Part 1)
What’s the point of spending money on a great website if no one visits it? In part
one of this two-part series, the basics are covered: making the most of domain names, directory listings, and search engine rankings to improve a website’s traffic.
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Phone: (608) 285-6600
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